Journal
Notes from the atelier — fabric explainers, craft heritage, occasion styling and the studio's design philosophy.
The Chandigarh Bride’s Trousseau Guide: What to Buy, and When
A function-by-function shopping order for Chandigarh brides — what to book first, what can wait, and how many weeks each piece needs…
How to Style a Phulkari Dupatta: Seven Ways to Wear the Craft
Seven ways to wear a Phulkari dupatta well beyond wedding season — from a plain kurta to a belted co-ord, plus how…
Dressing a Family for Punjabi Wedding Week
A function-by-function guide to dressing an entire family for Punjabi wedding week — coordinated, not matching, from haldi through the reception.
The Phulkari Stitch, and Why It Takes Days
Why a single Phulkari yoke can take a skilled artisan nine days or more — and how IZRA keeps that handwork intact…
What Makes Khadi Different
What actually separates hand-spun khadi from ordinary cotton, how to spot the real thing, and how to care for it so it…
Chandigarh: Designing Between the Grid and the Embroidery Frame
How Le Corbusier's planned grid and Chandigarh's own craft traditions shape IZRA's process at the atelier — structure settled first, embroidery second.