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The Chandigarh Bride’s Trousseau Guide: What to Buy, and When
A function-by-function shopping order for Chandigarh brides — what to book first, what can wait, and how many weeks each…
Autumn–Winter Edit · A Chandigarh Atelier
The Phulkari Edit
Hand-worked Phulkari on silk, khadi and cotton — the season's collection, cut across women's, men's, kids' and occasion wear from a designer's studio in the City Beautiful.
- Hand-worked Phulkari
- Made in Chandigarh
- Shipping to USA, Canada & UK
Four wardrobes, one atelier
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The Collections
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New Arrivals
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Indo-Western Cord Set With Embroidery And straight Pants
₹6,995.00
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Indo-Western Cord Set With Embroidery And straight Pants
₹6,995.00
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Indo-Western Cord Set With Embroidery And Flared Pants
₹6,995.00
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Indo-Western Cord Set With Embroidery And Pants
₹6,995.00
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Indo-Western Cord Set With Embroidery And Sharara
₹8,995.00
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Indo-Western Cord Set With Embroidery And Flared Pants
₹7,995.00
-
Indo-Western Cord Set With Embroidery And Flared Pants
₹7,995.00
-
Indo-Western Cord Set With Embroidery And Pants
₹7,995.00
A studio shaped by its city
Where the Grid Meets the Needle
Chandigarh was drawn sector by sector, street by street — India's one planned, modernist city. IZRA's studio sits inside that same discipline, and it shows in how every piece is built.
- The Sector Grid
Structure First
Every IZRA silhouette starts with pattern and proportion, settled before a single embroidery thread is picked up.
- The Rock Garden
Craft From What's at Hand
Nek Chand's garden turned cast-off material into art. Hand-worked Phulkari shares that instinct — slow, human craft made to keep.
- Sukhna Lake
Where a Collection Begins
Most seasons start as sketches by the lake — the one open, unplanned space in a gridded town.
“Plan the grid, then let the garden grow inside it.”
Sameer Gupta, Founder & Creative Director
The Designer
Meet Sameer
NIFT-trained and retail-schooled at Monte Carlo and GAP, Sameer Gupta founded IZRA in 2024 on a simple premise: Punjab's hand-worked textile traditions belong in a modern wardrobe, not only in an heirloom trunk.
- NIFT
- Formal design training
- 2024
- IZRA founded in Sector 17
- Four lines
- Women, men, kids, occasion
From the Journal
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Fabric, Craft & Styling
Blog
Blog
How to Style a Phulkari Dupatta: Seven Ways to Wear the Craft
Seven ways to wear a Phulkari dupatta well beyond wedding season — from a plain kurta to a belted co-ord,…
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Dressing a Family for Punjabi Wedding Week
A function-by-function guide to dressing an entire family for Punjabi wedding week — coordinated, not matching, from haldi through the…
Bespoke
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A piece built to your measure
A guided video fitting, fabric and price agreed together, and a finished garment shipped to your door — from Ludhiana to Vancouver, only the courier changes.
Worldwide shipping
Tracked courier across India and to the USA, Canada & UK.
Personal confirmation
Every order is personally confirmed by the studio on WhatsApp or email before it is made or dispatched. Prices are in Indian Rupees (INR).
Fit help
Unsure of size? Message the studio before you order.
Video fittings
Bespoke pieces fitted over a video call, wherever you are.