“This city taught me that discipline: plan the grid, then let the garden grow inside it.”
Sameer Gupta
Sameer Gupta
NIFT-trained and retail-schooled at Monte Carlo and GAP, Sameer founded IZRA Couture in 2024 — a couture house built on Punjab's own craft traditions: hand-worked Phulkari, khadi, silk and jute, cut into womenswear, menswear, kidswear and occasion wear under one roof.
The studio works out of Sector 17, Chandigarh — India's one deliberately planned city, laid out sector by sector by Le Corbusier. Sameer designs the same way the city was drawn: structure and proportion settled first, ornament added only once the line is right.
- NIFT
- Formal training
- Monte Carlo · GAP
- Retail schooling
- 2024
- IZRA founded
From Training to the Label
- Training
NIFT
Formal design education at the National Institute of Fashion Technology — construction, textile and silhouette.
- Retail years
Monte Carlo & GAP
Retail-side experience at two very different houses, shaping an eye for what works across markets.
- 2024
Founding IZRA Couture
IZRA opens in Sector 17, Chandigarh, with four complete wardrobes — women's, men's, kids' and occasion wear.
How a Piece Gets Made
Sketch
Silhouette and proportion, drawn flat before any fabric is touched.
Fabric & palette
Silk, khadi, cotton or jute chosen against the season's colour story.
Pattern & cut
The structural stage — the part that borrows most from the gridded city.
Hand embroidery
Phulkari and other handwork added on the frame, stitch by stitch.
Fitting & finish
A final fitting — in studio or by video call — before a piece ships.
Book a bespoke consultation“A boutique serves the people who can walk in. What I want IZRA to build is craft that travels — Phulkari worked by hand in Chandigarh, worn in Toronto or Southall, without losing what makes it hand-worked in the first place.”
— Sameer Gupta, Founder & Creative Director